Consumer Products, Health and Wellness Expert Specializing in OTC Drugs, Medical Devices and Pharmaceutical Marketing Services

Technical Consultant #1930


Expertise

  • Consumer products, health and wellness brand marketing strategy and communication.
  • Over The Counter (OTC) Drugs, medical devices (contact lenses) and pharmaceutical marketing services.
  • New business development (C-suite, cloud technology) - Innovation and turnaround.
  • Merger and Acquisition (M&A), strategic partnerships.
  • Practice management software development - consumer healthcare cloud software.

Experience

Undisclosed Company, Founder and Chief Executive Officer, 2012 - Present

  • Offer full range of business development (C-suite) and strategic advisory services including:
  • Executive team development
  • Board leadership
  • Strategic planning
  • New business ventures
  • Marketing and sales planning, execution; turnarounds
  • Merger and acquisitions due diligence in support of U.S. and international private equity and venture capital firms.

Client Activities

  • C-suite business development and strategic advisory serving diverse client base.
  • CEO of EHR-certified, cloud software company (Advanced Provider Solutions, LLC). Board advisor and business development leader for UK-based VC (MVM Life Sciences) and portfolio company (Patient Connect limited), delivering patient adherence and clinical recruitment solutions via 50,000 pharmacies reaching 200 million patients in 10 European countries.
  • Board advisor and acting CEO for cloud-based practice management software enterprise serving healthcare professionals.
  • Consultant and board advisor of a private, VC-backed and UK-based firm providing well-targeted, measurable, pharmacy data-driven patient education programs in pharmacies in Europe.

TargetRx, Inc., Horsham, PA, 2008 - 2011

  • Appointed to lead VC-backed healthcare data information services business in pharmaceutical industry.
  • Develop and monetize potential of unique database comprised of more than 300 million survey responses of over 80,000 physicians on range of topics germane to pharmaceutical clients.
  • Database enabled predictive modeling of prescribing behavior based on attitudinal and behavioral inputs.
  • Successfully raised $10 million in new capital.
  • Achieved 89% EBITDA and over 41% revenue growth in down market.
  • Delivered the two best EBITDA results in the company's 11-year history.
  • Repositioned company, developed new team and launched two significant new products.
  • Orchestrated strategic process which culminated in successful sale of the company.
  • Serving positions: President and Chief Executive Officer.

Catalina Marketing Corporation, St. Petersburg, FL, 2004 - 2007

President, Catalina Health Resource Division and Executive Vice President, Catalina Marketing Corp

  • Spearheaded successful turnaround as President of Catalina Health Resource Division.
  • Joined public company turnaround as President of Catalina Health Resource division.
  • Restructured business and reduced costs.
  • Elevated sales 42% in first three years (to $98.6 million).
  • Increased unit's pre-tax profits by more than $32 million in two years (to $33.9 million).
  • Created tight-knit Executive Team (Marketing, Sales, Retail, HR, Finance, IT, Analytical Services, Regulatory).
  • Developed strategic plan for sustained, profitable growth.
  • Promoted from Corporate SVP to EVP after one year, based on accomplishments.
  • Integral player in private equity sale of Catalina to Hellman & Friedman.

Nelson Communications Worldwide, New York, NY, 2000 - 2004

Company Group Chairman, (Publicis Healthcare Communications Group)

  • Promoted following acquisition of Nelson Communications by Paris-based Publicis Groupe S.A., the world's fourth largest advertising holding company.
  • Member of agency's 8-person Office of the Chairman that spearheaded growth to exceed $1 billion.
  • Led merger of Hispanic healthcare agency (Bienestar) with sister agency (Saatchi & Saatchi's Conill) to form "top ten" U.S. Hispanic agency.
  • Promoted to Chairman of Global Business Integration to manage seamless coordination of company's European healthcare agencies with U.S. agency counterparts.

Bienestar LCG Communications Inc. , New York, NY, 1995 - 2000

President & CEO, (Subsidiary of Nelson Communications, Inc., and HealthCall Network, LLC)

  • Joined nation's #1 private healthcare communications company as Chief Executive of multiple business units and start-ups in the group's diversified sector.
  • Founded and built first dedicated U.S. Hispanic healthcare agency (Bienestar).
  • Created healthcare event marketing unit with pharmacy field force of 5,000 (HealthCall).
  • Executed company's most successful acquisition in its history (LCG Latino).
  • Managed, as Chairman, new sales promotion company (Creative Promotion Partners).
  • Led all units from conception through start-up, growth and profitability.

Johnson & Johnson, (Vistakon, Inc.), Jacksonville, FL, 1988 - 1995

Vice President, Global Marketing and Management Board member

  • Chief marketing executive and architect of global launch of ACUVUE® disposable contact lenses; launch transformed global contact lens industry.
  • Launched ACUVUE, world's first disposable contact lens, and built brand into best selling contact lens in the world.
  • Built and developed recognized, world class marketing team.
  • Major contributor to Vistakon growth from small U.S. contact lens company ( over $20 million sales) to become global leader, with sales in 56 countries exceeding $500 million.
  • Developed and launched three new brands plus nine line extensions, and built every new brand to market leading share position in its segment.
  • Gained diverse responsibilities: U.S. Management Board; Global Marketing Board; U.S. Brand Management; New Product Development; Consumer & Professional Marketing; Public Relations; Strategic Planning; Market Research; Competitive Intelligence; U.S. Customer Service, Worldwide Distribution.
  • Designated J&J Company Spokesperson with the consumer and trade press.

Product Director, (J&J Baby Products Company), Skillman, NJ, 1985 - 1988

  • Managed complete line of JOHNSON's ® Baby skin care products and assorted adult brands.
  • Built sales of Johnson & Johnson baby products to $100 million annually by introducing three successful line extensions in two years.
  • Launched SERENITY®, breakthrough super-absorbent incontinence product, directing cross-functional team of operations, research and development, engineering, finance, sales and marketing.

Product Director, (J&J - McNeil Consumer Products, Inc.), Fort Washington, PA, 1982 - 1985

  • Core member of team that re-launched TYLENOL® following infamous cyanide capsule tampering incident.
  • Received classic consumer packaged goods training with #1 OTC Drug Company in U.S.
  • Managed TYLENOL's $100 million budget.
  • Developed and launched TYLENOL Caplet line extension.
  • Re-launched TYLENOL to sales force in safety-sealed packaging just weeks after crisis.
  • Played key role in restoring Tylenol to #1 market share position in U.S.

Honors & Publications

Credentials

  • CEO of HER (Electronic Health Record) Certified

Languages

  • Conversational French

Academic and Professional Affiliations

  • Board of Directors, Second Chance Toys & Founder of PA Chapter
  • George School Committee (GSC) member and Clerk of Strategic Planning Operating Committee
  • Board of Trustees, Medical Missions for Children
  • Brown University Alumni Service Committee (BASC)
  • Wharton Alumni Association
  • Germantown Friends School, Class Agent

Awards

  • Awarded European Economic Community Fellowship
  • Recipient of multiple American Marketing Association "Effie" Awards for effective consumer advertising during tenure at Johnson & Johnson.
  • Awarded Wharton's European Economic Community Fellowship: Worked at Bureau of Competition and wrote thesis on U.S Investment in EEC

Accolades

  • Philadelphia Business Journal Life Sciences "CEO of the Year" winner
  • Venture capital business turnaround and strategic sale (TargetRx, Inc.)
  • Rapid turnaround, growth and public-to-private equity sale (Catalina Health Resource)
  • Entrepreneurial growth and sale of Nelson Communications Inc. to Publicis Healthcare Communications
  • Marketing leadership: Acuvue Disposable Contact Lens launch; Tylenol cyanide poisoning "comeback" (J&J)
  • Board member: Second Chance Toys; Philadelphia Youth Basketball; Medical Missions for Children; George School; Connexion Healthcare

Education

  • M.B.A. Marketing, The Wharton School, University of Pennsylvania, Philadelphia, PA
  • B.A. Semiotics, Brown University, Providence, RI
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