Expertise

• Pharmaceutical product pricing and pricing strategy.
• Pharmaceutical industry marketing and marketing research studies and methods.
• Pharmaceutical new product pricing.
• Pharmaceutical sales force recruitment and training.
• Managed care issues.

Experience

Undisclosed Company, Pricing Strategy Advisor, 2005 - Present

• Provide pricing strategy advice to pharmaceutical companies for new product pricing decisions.

AstraZeneca, Pricing Strategy Director, 1995 - 2005

• Responsible for developing and recommending drug pricing strategies for new and existing products, strategies as related to the marketing and business plans.
• Developed the pricing group into integral part of marketing team.

Astra-Merck, Business Research and Economic Affairs Department, 1993 - 1994

• Developed a MD level database for non-personal promotion and analysis of the relationship of doctor calls vs. market share for key products.
• Responsible for developing and recommending pricing strategies for new and existing products and the assessment of competitive pricing strategies.

Merck and Company, 1979 - 1993

Manager, Marketing

• Marketing personnel recruiting, training and development.
• Managed the recruiting process for hiring talented individuals for the marketing area from top business schools.
• Responsible for creating and developing innovative training programs.

Manager, Sales Research, Customer Profile Center, 1986 - 1991

• Managed group of marketing research analysts and technical analysts conducting projects to support divisional promotional targeting efforts.
• Initiated several new targeting concepts.
• Developed an innovative marketing research approach.

Manager, Sales Research, Special Analysis, 1984 - 1986

• Managed a group of marketing analysts responsible for evaluating field sales, promotional activities and manpower requirements.
• Coordinated the development of a marketing plan for the testing and implementation of microcomputers as promotional tools.

Manager, Marketing Research, 1979 - 1984

• Managed a group of marketing analysts conducting research project involving a variety of issues including generics, pricing, packing, forecasting, and cost containment.
• Spearheaded company's initial efforts into cost/benefit studies at the clinical trial stage.
• Experts in drug and pharmaceutical pricing and pricing strategy.

Honors & Publications

Education

• B.S., Business Administration, St. Joseph's University