Beer and Brewing Products Marketing Specialist
Consultant #1348
Expertise
- Beer sales and beer sales team management.
- Marketing and distribution of beer and brewery products.
- Contract negotiations between brewery, wholesalers and retailers.
- Promotions and advertising programs for brewery products.
Experience
Louis Glunz Beer, Inc., Sales Manager, 2003 - 2005
- Wholesaler and sales leadership for product line that consisted of over 500 beers and 59 different suppliers.
- Managed 20 sales representatives covering Cook County, Dupage, Lake County and the city of Chicago.
Beck's North America, District Sales Manager, 2000 - 2003
- Managed Beck%u2019s brands at six wholesalers in Chicago.
- Conducted radio promotions and value added on-premise programs to key accounts.
- Focused on hotel segment, radio, ride-along's and key personnel at each wholesaler.
- Improved retail distribution by 15% for all BNA products at six wholesalers.
Anheuser Busch, Inc. Sales Supervisor, 1992 - 2000
- Managed territory that consists of 240 accounts and the O'Hare Airport.
- Successfully recruited, trained, developed and directed sales personnel in a high turnover environment.
Honors & Publications
Education
- M.B.A., International Business, Dominican University, River Forest, WI
- B.S., Marketing, University of Wisconsin Green Bay
