Business / Marketing Experts Consulting Overview
Technical marketing research is a growing area of expertise for CECON. Marketing specialists in the pharmaceutical, fine chemical, chemical, plastics and other technologies (optics, electronics, biotechnology and so on) are skilled at market segmentation and defining the market opportunity, competitive products, price and performance levels.
Unmet needs analysis and opportunity assessment help focus the new product development process on high priority targets. Particular expertise exists in chemical consulting and chemical market and chemical completive analysis.
CECON will help the client formulate robust product concept statements for existing or new products. A product concept statement concisely defines the uniqueness of a product and its value to a customer. Product concept statements are particularly useful in new product development, where product uniqueness and value to the customer must be defined, tested, reevaluated and and re designed into a product.
Many CECON consultants are skilled at reading and interpreting patent claims versus prevailing art and coupling the analysis with marketing research and business models to determine the NPV scenarios for intellectual property.
Following are selected consultants that are skilled business and marking. Many other similar experts are in our Expertise Data Base. Contact a CECON specialist to help identify technical experts who exactly meet your needs.